International 2010 Archives
How Many Billboards? Art In Stead
MAK Center, West Hollywood (USA)
Billboards and their impact on the visual landscape of Los Angeles have been a hot topic for the last decade, as outdoor media surfaces increasingly populate the city's urban landscape. How Many Billboards ? Art in Stead addresses this context with a large-
Participants include : Kenneth Anger / Michael Asher / Jennifer Bornstein / Eileen Cowin / Christina Fernandez / Ken Gonzales-
The exhibition highlights the interaction of Pop Art, Conceptual Art, and Architecture in Los Angeles since the 1960s, investigating art as an idea as well as art as media for critical intervention. Each artist has created a new work that critically responds to the medium of the billboard and interprets its role in the urban landscape.
How Many Billboards? Art In Stead is accompanied by an overview exhibition at the Schindler House. A full-
Exhibition from February 26 to May 30, 2010. MAK Center for Art and Architecture, Schindler House, 835 North Kings Road -
© ArtCatalyse International / Marika Prévosto 2012. All Rights Reserved
Text by Kimberli Meyer, Director's Statement of MAK
The philosophical proposition of the exhibition is simple: art should occupy a visible position in the cacophony of mediated images in the city, and it should do so without merely adding to the visual noise. How Many Billboards? Art In Stead proposes that art periodically displace advertisement in the urban environment.
Billboards are a dominant feature of the landscape in Los Angeles. Thousands line the city's thoroughfares, delivering high-
Time and space allotted for artworks in commercial space is limited, and the sea of signs is vast. How can a billboard exhibition make a strong enough impact? Most importantly, the art cannot be passive. It must take a strategic approach, be critically oriented, and explore the billboard as a site.
Artistically and culturally, Los Angeles is an aggregate of dynamic histories. Experimental architecture has been active here since the early twentieth century, radical art since the 1950s. An acute awareness of urban space has always influenced both avant-
It's a win-
Los Angeles public space begs for smart art to break up the monotony of everyday media fare, and the billboard provides a fertile position for artists who work critically and site-